Fractional CMO Engagement

Fractional CMO Engagement

For founders who want confident decision making, clear priorities, and a marketing ecosystem that actually performs. I'm ready to own the direction, guide execution, and ensure your marketing efforts translate into meaningful results.

When You’re the One Making Every Call

You may have a team, vendors, or systems in place, yet priorities feel blurry. Execution happens, but not always in the right order. Metrics exist, but they don’t consistently guide decisions.

As your Fractional CMO I will create clarity at the leadership level. You gain a strategic partner who helps you decide what matters most, align your team around those priorities, and keep momentum moving forward.

“Working with Mari has created significant momentum for our business. We’ve seen 100+% increase in D2C revenue YOY. Mari doesn’t just bring strategy. She builds engines that scale."

Kerry Farris

Founder, Once Again Home Co

What This Engagement Is

A Fractional CMO engagement is an ongoing partnership where I step into a senior marketing leadership role inside your business.

Together, we focus on:

Setting clear marketing priorities.

Designing and optimizing your marketing systems.

Guiding execution across your funnel.

Making decisions based on performance and signal.

Keeping momentum high as the business evolves.

active leadership with flexible execution support

How We Work Together

Strategic Direction

→ Clarify your marketing strategy and focus areas

→ Determine what to prioritize and what to pause

→ Align marketing efforts with business goals

Systems and Execution Leadership

→ Design and optimize funnels and customer journeys
→ Build or refine systems where structure is missing
→ Lead execution when leadership is required
→ Guide your team or vendors with clear direction

Metrics and Decision Making

→ Define the right KPIs for your stage of business
→ Review performance regularly
→ Interpret signal and adjust priorities accordingly
→ Make confident decisions rooted in data, not guesswork

What Success Looks Like

Throughout your Fractional
CMO engagement:

→ Your team is aligned and clear on priorities
→ Marketing efforts are focused on what actually matters
→ Systems are functioning as an ecosystem, not in silos
→ Decisions feel simpler and more confident
→ You are seeing improvement in the metrics that matter most

Book a Fit Call →

Your marketing becomes proactive instead of reactive.

“Working with Mari has been a game-changer! Our results were phenomenal, completely turning around what's usually our slowest season. We've made up for lost ground and are now seeing real momentum. I'm a lifelong fan!"

Jayme Limbaugh

Founder, Crystal Coast Wellness

This engagement is a strong fit if you:

→ Are the founder still carrying marketing decisions.
→ Want sharp, confident direction instead of more ideas.
→ Have a team or vendors that need clearer leadership.
→ Want marketing tied directly to business performance.
→ Value momentum driven by smart prioritization.

Book a Fit Call →

Engagement structure

Engagement length

2 month minimum

Next engagement starts July 2026

Investment

Starting at $5,000/month

Limited Spots Available

Month 1: Foundation

Define direction, priorities, and success metrics.
Core system building, templates, and workflows.
Align the team on roles and cadence.

Month 2+: Build & Optimization

Review performance and pressure-test assumptions.
Refine decisions and execution based on data.
Lock in rhythm so momentum compounds.

“Mari’s expertise in systems provided the clarity we needed to enhance our overall efficiency. Our operations became much more streamlined, allowing us to focus on growth and strategic initiatives.”

Meagan Newman

Co Founder, North and Third